Some brands need the whole build. Some need a partner on retainer. Some just need the thinking done right. Whatever the brand needs, we scope the work to fit.
Our work moves between brand strategy, photo direction, and the Shopify foundations that hold both together. We love working with founders who know they’ve got something good — and want a creative partner who can shape it into the brand it deserves to be.
How we work
Every engagement starts the same way.
01
Discovery Call
A free 30 minutes to understand where the brand is and where it needs to go.
02
The Roadmap
The paid first step — a deep audit and prioritized plan, built with full access. Credits toward your build.
03
Build or Partner
From the Roadmap we branch: a scoped build, or an ongoing creative partnership.
04
Delivery
Work happens in clearly-scoped phases with named deliverables and a steady cadence.
The starting point
The Roadmap
A deep audit and a prioritized plan — built with full access to your site and data. Required before a build, recommended before a partnership.
It credits in full toward your build when booked within 60 days.
- A full-funnel audit. Where the storefront leaks — UX, merchandising, checkout, SEO, and site speed, read against your real numbers.
- The brand read. Whether the story lands and holds up from ad to inbox to product page.
- A build-ready plan. Every fix ranked by impact and scoped with an estimate — the blueprint whatever you book next runs on.
Project work
Build
Single, scoped projects — a site that sells, built new or reworked from what you have.
Your Roadmap fee credits in full toward the build when booked within 60 days.
New Site Build
A new site — from a clean, focused build up to a full concept-to-storefront experience: identity, the Shopify build, and a directed shoot as one piece of work. The J.Adams story — roughly ten times the orders on the same traffic — lives at the top of this range.
Site Refresh / Migration
A reposition and rebuild of an existing site — optional brand refresh, plus full content / listing migration. Commerce or not.
On retainer
Partner
An ongoing creative partnership — a senior voice on your team, month to month.
Three-month minimum.
Fractional Creative Direction
Ongoing creative direction — and the senior hands to carry it out: brand stewardship, photo direction, content, and Shopify upkeep, kept consistent month to month.
Advisory
The lightest way to keep us close — a monthly strategy call plus on-call input between, and light hands-on help when you need it.
Proof, not a pitch
Results from the last storefront we rebuilt.
~10×
More orders on
the same traffic
the same traffic
$55 → $74
Average
order value
order value
A generic, Amazon-first catalog rebuilt into a brand that sells — the J.Adams story.
See the case study →
For projects that need execution beyond core scope, we bring in a trusted network of photographers, videographers, developers, and designers — directed by us and scoped through the engagement, so it stays one coordinated piece of work.
The full toolkit.Brand Strategy · Brand Identity · Brand Refresh · Wordmark, Marks & Color Systems · Packaging Design · Brand Guides · Voice & Messaging · Creative Direction · Photo & Video Direction · Styling & Set Design · Shot Listing · Shopify Builds & Theme Migrations · Site Audits · UX/UI · Product Architecture · Custom Storefront Features · SEO & Agentic-Storefront Optimization · Multi-Channel Architecture · Email & Klaviyo Programs · Marketing Creative & Ad Design · Blog Architecture · Wholesale Onboarding · Ongoing Storefront Ops
Start with a conversation.Thirty minutes, no charge, no pitch — just a real read on where your brand is and where it could go.
Book a discovery calL